The Awards Ceremony 2017 Competition
The BIFA Freight Service Awards 2017 competition culminated in a glittering Luncheon Ceremony on Thursday 18th January 2018 at The Brewery, in the City of London. The event was hosted by entrepreneur and 'Dragon Slayer' Levi Roots.
Levi is perhaps the most memorable contestant from the BBC’s Dragons’ Den where he sang his way to winning financial backing to launch his Reggae Reggae Caribbean sauce to the UK market. Since then his food empire has gone from strength to strength with the launch of many further products.
Before all this though, Levi was a successful reggae musician recording with famous names such as James Brown and touring the world. He sang Happy Birthday to Nelson Mandela on his visit to Brixton and regularly played football with Bob Marley! Levi continues to make music and is a regular presenter on BBC Radio 2.
Born in Jamaica, the seeds of Levi’s love for music and cooking were sown whilst helping his grandmother in the kitchen and it was her secret recipe that inspired his Reggae Reggae sauce.
Since finding success on Dragons’ Den, Levi has fronted cookery shows, published recipe books, opened a restaurant and become a spokesperson for entrepreneurship amongst the black community, visiting schools to encourage young people to follow their dreams.
Celebrating the Winners’ Success
At the ceremony Levi presented finalists' certificates and winners' trophies.
Below are a few photos from the 2017 Awards ceremony, held in January 2018. (Photos: Philippa Gedge)