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Brand consolidation accelerates across the liner universe

Yesterday’s annual culling of brands at AP Moller-Maersk has garnered plenty of discussion of what the news means in terms of liner consolidation.

Maersk announced on Tuesday that freight forwarder Damco and African shipping line Safmarine will cease to exist as standalone brands come the end of this year while a host of regional functions at another subsidiary, Hamburg Sud, are set to be brought under Maersk’s wing.

Source: Splash247.com



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